In less than a decade, OMG has grown from nothing into one of the UK’s leading online marketing groups, with an established client base and enviable reputation for service. We are now establishing ourselves as a European performance marketing company, with campaigns running in France, Germany and Spain and a recent joint venture in Poland.

OMG can deliver a unique range of performance marketing services for European clients and partners, including affiliate marketing (OMG Network) and flexible, bespoke technological solutions (OMG Technology). The Affiliserve platform allows international clients to manage their campaigns’ performance more proactively, while solutions such as OMG Refer open up exciting new ways to gain customers and drive sales.

We are particularly focused on developing new business and partnerships in Germany, France, Spain and Poland.

Browse this section to learn more about our current operations and future ambitions across Europe.

Online advertising in Europe

In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from €7.2 billion in 2006. With a like-for-like growth rate of 40%, the European online advertising market shows signs of closing the gap on the US, which grew 26% to a market value of €14.5 billion in the same period.

Around 65% of European online ad budgets were spent in the ‘big three’ markets: the UK, Germany and France. However, some smaller markets have also enjoyed very high growth rates – Greece at 91%, Spain at 55% and Slovenia at 49%.

Online advertising has also increased its share of total advertising spend. ‘We are well on the way to achieving the “10 before 10” – that is, 10 European countries where online advertising accounts for at least 10% of overall ad spend by the year 2010,’ says Alain Heureux, President of IAB Europe. ‘At the end of 2007 Denmark, Germany, Netherlands, Norway, Poland Sweden and the UK had all reached this milestone.’ (Source: IAB)